A new Home Office campaign to raise the profile of the national Policing Pledge was launched today (November 21 2009) by Home Secretary Alan Johnson.

The Policing Pledge is just one part of the Policing Green Paper, published last summer, which signaled a fundamental shift in police accountability and reporting. All 43 police forces have signed up to the Pledge, which sets out a range of promises about what the public can expect from the police.

New television, radio, press and online adverts support the campaign, which focuses on two of the promises within the Pledge. It also encourages people to log onto a new central website they can find out much more about the ways justice is being done in their area.

NPIA Chief Executive Chief Constable Peter Neyroud said:

"The National Policing Improvement Agency supports the latest Home Office campaign and the importance it places on the new Policing Pledge.

"People have the right to know what they can expect from their local police and the Policing Pledge sets out these promises very clearly. It also highlights ways the public can support local officers to prevent crime and catch criminals.

"It is well known that confidence in policing increases when the public have a greater understanding about the work of their local police team. The NPIA continues to find innovative ways of providing local information that helps to increase public satisfaction in policing at a local level. Most recently we launched the National Crime Map, which forms a key part of this latest campaign, to specifically update people about local crime and policing information."

NPIA supports the delivery of neighbourhood policing through its Citizen Focus & Neighbourhood Policing Programme. For more information about the Home Office campaign, please go to www.direct.gov.uk/policingpledge